In a stunning box office performance, the horror thriller Obsession has captivated audiences, raking in over Rs. 3.5 crore (USD 370K) on a bustling Tuesday. This marks a 40% leap from its already impressive Monday earnings, bringing its five-day total to a staggering Rs. 15 crore, or USD 1.60 million.
The movie has been casting its spell over audiences, with weekday ticket sales rivaling those of the weekend. Tuesday’s box office receipts even eclipsed Saturday’s and nearly caught up with Sunday’s, officially becoming the busiest day for the film in terms of admissions. With Wednesday’s advance bookings inching close to Tuesday’s and soaring beyond Monday’s, the momentum shows no sign of waning. Another Rs. 3 crore day is well within reach.
The film’s continued triumph in its second week will be crucial in determining its final box office tally, but the possibility of hitting the Rs. 50 crore mark is now firmly on the horizon. In the world of Hollywood box office successes, intellectual property often reigns supreme, especially in the horror genre, where franchises like The Conjuring have dominated. Yet, here comes Obsession—an independent venture made on a modest $750,000 budget—set to recoup its entire production cost from the Indian theatre share alone.
Despite being an unexpected contender, Obsession reflects Hollywood’s recent struggles in the Indian market, turning heads and shattering expectations with its chilling success.
