DORTMUND, Germany, June 15, 2026 /PRNewswire/ — More than 23 million TV viewers (70.2% market share) watched the German national team’s 7-1 victory in their opening match of the 2026 FIFA World Cup – a new TV ratings record. Interest in soccer in Germany is thus greater than ever.
From a Dortmund perspective, the evening was also a highlight: Felix Nmecha and Nico Schlotterbeck, both under contract with BVB, scored the first two goals, laying the foundation for the rout in front of a record-breaking TV audience. In the 14-to-49-year-old demographic – particularly important to the advertising industry – 8.44 million people watched the match, which corresponded to a market share of 81.5 percent.
Contact:
Dr. Robin Steden
Inhouse Counsel / Investor Relations
aktie@bvb.de
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SOURCE Borussia Dortmund GmbH & Co. KGaA
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