DOVE WHOLE BODY DEO LAUNCHES ‘HOT SEATS,’ GIVING MUSIC FANS ACCESS TO THIS YEAR’S HOTTEST CONCERTS

By PR Newswire On Apr 2, 2025

The new Dove Whole Body Deo collection keeps odor in check for up to 72 hrs, so concert-goers can let their body ‘body’ and dance confidently

HOBOKEN, N.J., April 2, 2025 /PRNewswire/ — Earlier this year, Dove introduced Let Your Body Body, its Whole Body Deo campaign featuring a custom track by artist, actress, and producer Chika – a fresh take on Khia’s 2002 anthem, My Neck, My Back, and reimagined to inspire body confidence and self-love through movement and dance. Now, Dove is taking it beyond the screen and putting music fans in the center of the action with the launch of Dove Hot Seats.

Live music brings the heat – but that doesn’t mean you have to smell like it. With over 56 million TikTok views of people begging concertgoers to wear deodorant, it’s clear that B.O. is killing the vibe. That’s where the new Dove Whole Body Deo Cooling Spray comes in. With 72-hour odor control, this all-over solution lets fans dance like nobody’s smelling.

Dove Whole Body Deo Introduces Hot Seats
As fans show up for the artists they love, Dove is showing up for them. Hot Seats aims to give music lovers access to this year’s biggest concerts – and equips them with Dove Whole Body Deo so they can dance with total confidence.

To kick things off, Dove hosted an exclusive pop-up concert with iconic genre-defying duo SOFI TUKKER at SILO in Brooklyn on April 1. Fans showed up to claim ‘Hot Seats’ for themselves and a friend—scoring access to an intimate, high-energy set.

Next up for Hot Seats? Charli xcx’s sold-out U.S. Brat Tour. From there, Dove is turning up the heat with exclusive ‘Hot Seats’ at Lollapalooza in Chicago (July 31 – August 3), letting fans sweat confidently while vibing to artists like Olivia Rodrigo, Sabrina Carpenter, Doechii and more.

Dove Hot Seats x Charli xcx BRAT 2025 – ARENA TOUR: How It Works
Dove is taking it IRL with a Hot Seats scavenger hunt in BRAT 2025 – ARENA TOUR cities Austin, Minneapolis, Chicago, and New York City. Winners will score two tickets to Charli xcx’s BRAT 2025 – ARENA TOUR in their city. Here’s how to participate:

Follow the Clues – Starting April 5, 2025, head to reddit.com/r/DoveHotSeats to find location clues that lead to a chance to win hidden Hot Seats locations in your city.
Find the Digital Billboard Truck – Solve the clue and track down a Hot Seats digital billboard truck as it moves through each city.
Scan & Win – Be one of the first to scan the truck’s QR code, and you’ll snag a pair of tickets to one of the year’s hottest shows.

BRAT 2025 – ARENA TOUR Scavenger Hunt Schedule:

Austin, TX – Saturday April 5 → Win tickets for Tuesday April 22 or Wednesday April 23 (Moody Center ATX)
Minneapolis, MN – Saturday April 5 → Win tickets for Saturday April 26 (Target Center)
Chicago, IL – Sunday April 6 → Win tickets for Monday April 28 (Allstate Arena)
New York, NY – Saturday April 5 & Sunday April 6 → Win tickets for Wednesday April 30, Thursday May 1, Saturday May 3, or Sunday May 4 (Barclays Center)

"Music has always been a space for confidence and self-expression, which makes it a perfect fit for Dove," said Kevin Tolson, Head of Dove & SheaMoisture Deodorants at Unilever. "Hot Seats is not only about providing fans access to their favorite artists, but also a fresh, all-over solution so fans can enjoy every moment and let their body ‘body’ without the fear of odor."

Throughout the year, Dove will announce more Hot Seats ticket drops on reddit.com/r/DoveHotSeats, giving fans even more chances to win tickets to see their favorite artists at shows and music festivals. Stay tuned for more information on how to win tickets to Lollapalooza and other events in 2025.

Hot Seats is part of Dove’s "Let Your Body Body" campaign—a joyful, music-video-style celebration of real women, real bodies, and total confidence. The new verse was met with such a positive response online that Dove recently dropped a new ninety-second version of the track.

Dove launched its Whole Body Deo collection in 2024 with an anti-chafe stick and pH balancing cream. This year, the Whole Body Deo collection is expanding a new cooling spray format and four elevated fragrances, all offering 72-hr all-over odor protection + skin care. Dove Whole Body Deos are now available nationwide at all major mass, food, and drug retailers, SRP: $11.99.

About Dove
Dove started its life in 1957 in the US, with the launch of the Beauty Bar, with its patented blend of mild cleansers and ¼ moisturizing cream. Dove’s heritage is based on moisturization, and it is proof not promises that enabled Dove to grow from a Beauty Bar into one of the world’s most beloved beauty brands. 

Women have always been our inspiration and since the beginning, we have been wholly committed to providing superior care to all women and to championing real beauty in our advertising. Dove believes that beauty is for everyone. That beauty should be a source of confidence and not anxiety. Dove’s mission is to inspire women everywhere to develop a positive relationship with the way they look and realize their personal potential for beauty. 

For more than 65 years, Dove has been committed to broadening the narrow definition of beauty in the work they do. With the ‘Dove Real Beauty Pledge,’ Dove vows to: 

Portray women with honesty, diversity and respect. We feature women of different ages, sizes, ethnicities, hair color, type, and style.
Portray women as they are in real life, with zero digital distortion and all images approved by the women they feature.
Help young people build body confidence and self-esteem through the Dove Self-Esteem Project, the biggest provider of self-esteem education in the world.

About Unilever in North America 
Unilever is one of the world’s leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Nutrition and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 127,000 employees and generated sales of €59.6 billion in 2023.

Our leading brands in North America include Dove, Hellmann’s, Vaseline, Degree, Axe, TRESemmé, Knorr, Magnum, Ben & Jerry’s, Nutrafol, Liquid I.V., Paula’s Choice, and Dermalogica.

For more information on Unilever U.S. and its brands visit: www.unileverusa.com 

For more information on Unilever Canada and its brands visit: www.unilever.ca 

MEDIA CONTACT:
Mallory Siegel
Mallory.siegel@edelman.com